The music video starts out with a rather abstract mini ensemble of violins before it cuts to the smooth title of what looks like a 70's movie. The new single is from an upcoming album coming up, NGAIIRE tells us "The whole story concept revolves around two lovers (Sela and her real life partner Mark Turner) who are a part of a cult who must abstain from any kind of affection, lust, love, sex to uphold age old beliefs. Their cover is blown and they are punished. The cult represents uniformity, culture, religion, ideology with the angular choreography further meant to reflect the militant and sometimes absurd ways in which we choose to move as groups of people. The lovers represent the yearning to live outside of the boxes but unable to because of the perimeters that are there. I am merely a story teller within the story which Adam opted to have me dropped in a bit later as to not be the entire focal point of the story which I think works well especially since I had initially toyed with the idea of not being in it at all. I also serve to represent a choice made to be loud and proud against the backdrop of what society wants to dictate to me what I should act like - which is not a multi-faceted black woman." As for how the single sounds, the beat is something that sounds like it could've fit in the movie "drive". Something that stands out here is the artists vocals as well and her range, in the hook her luscious backing vocals are felt to the ears like a warm hug. Watch the music video below and just see for yourself!
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