Upcoming artist Joyia is the multi-talented Toronto, Canada singer, songwriter, producer, and DJ she leads the creative vision for all her records. Fans of the songstress strongly connect with the personal stories she shares through music as she writes with true sincerity and vulnerability. Joyia has received support from major outlets like CBC Radio in Canada, Reprezent Radio in the UK, Complex, Sidewalk Hustle, Exclaim Magazine, and more. Joyia began producing electronic music and DJing at age 16 after attending her first Swedish House Mafia concert. She later went on to DJ her first show at the once legendary club The Guvernment at age 18. Learning the fundamental elements of production in her teens, the young multi-hyphenate has since refined her musical style and evolved her sound, returning to her early soul, jazz, and R&B influences. Following the release of her newest single "What She Deserves" she projects a very captivating track that will definitely intrigue your ears. Starting with soothing instrumentation leading onto her sweet and luscious vocals she completes the single fully. Explaining the track further it's about basically letting someone know that sure, I may want you right now. But I already love myself enough to know that I don't need you if you can't level with me. Women deserve more than that. I think people forget none of us would be here if it wasn't for a woman. To the vocals and production, this single will surely present a very calming feeling. Being just perfect for a late-night drive or walking at the beach at night. Go stream "What She Deserves".