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Zak North - "The Drugs"

Zak North, the rising hip-hop artist from Charlotte, NC, has been making waves with his infectious beats and clever lyrics. What sets him apart from other artists in the genre is his decision to conceal his identity with a mask, adding an air of mystery and intrigue to his persona.

Zak's music is a mix of contemporary R&B and rap, with themes that range from love and heartbreak to party anthems and club bangers. His latest single, "The Drugs," is a perfect example of his ability to craft a catchy melody and irresistible hooks that stick in your head.

Drawing inspiration from Kanye West, Drake, Kid Cudi, and Young Thug, Zak's music is a blend of different genres, with deep basslines, witty punchlines, and clever wordplay that keep his fans engaged and coming back for more. He has the intangibles needed in today’s music climate for longevity.

Despite being a relatively new artist, Zak has already accumulated over 150k plays as an independent artist. He has proven that he has what it takes to make it in the industry, with a unique sound and a marketing strategy that sets him apart from the rest.

In a world where many artists are focused on fame and fortune, Zak's focus on making music for the people with their heart on their sleeves but not afraid to leave blood on the leaves is refreshing. He is a breath of fresh air in the hip-hop scene, and with everything looking up and up for the brand, it's clear that everything is North from here.


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