An upcoming rapper and CEO of Private Beach Entertainment, AUGUST grew up listening to a wide variety of musical genres, which sparked his passion for the art of music. Growing up in the church, he became well versed in the piano as well as in hand bells and, by the age of 10, had written his first song. Bridging together the gap between pleasure and pain, August. was inspired to write this while experiencing a depressive period during one of the best periods of his life. Being the first song in which he committed to his higher melodic register, "Highs N Lows" presents him in his rawest form to date. To us the newest single from August. truly is reminiscent to the likes of PartyNextDoor. We think August. will be a star of the future.