NEW ENTMT - "Live For The Night"

In the heart of Stockholm's vibrant music scene, a new star is on the rise, captivating audiences with a sound that blends the nostalgic allure of slow disco with modern pop sensibilities. NEW ENTMT, short for New Entertainment, is the latest project from Tobias Bergholm, a seasoned musician with a rich background in various rock bands. With his debut single, 'The Way Love Burns (Out),' Bergholm has introduced the world to his unique brand of relaxed pop, infused with a sunny west coast vibe that's impossible not to groove along to. The track's lyrical insight, "Love’s not only blind; it’s selfish and unkind," offers a glimpse into the depth and introspection that characterizes NEW ENTMT's music. After three years of personal introspection and creative exploration, Bergholm is ready to share more of his journey through NEW ENTMT's self-titled EP, a collection of five meticulously crafted tracks. These songs serve as a medium for Bergholm to delve into the complexities of life, touching on themes of loss, friendship, and relationships. It's clear that for Bergholm, the process of creating this EP was not just about producing music but about navigating through a period of personal turmoil. "Three years may seem like a long time, but the goal was never to complete an EP, but rather to find a way to confront the turmoil in my life during a turbulent time. The songs helped me process and understand how I really felt," Bergholm shares. One of the standout tracks from the upcoming EP is 'Live For The Night,' a song that marks a notable shift in tempo and style from the laid-back grooves of 'The Way Love Burns (Out).' This second single radiates with a groovy mid-tempo beat, captivating film noir saxophone, and a funky bassline reminiscent of French electro-house. Set at 111 BPM, 'Live For The Night' picks up the pace, offering listeners a more dynamic and engaging auditory experience. The song has already begun to make waves, receiving airplay on Swedish national radio P3 and garnering attention from international tastemaker blogs such as English Fame, Plastic Magazine, Italy's Mesmerized, and Portugal's Phonograph me. Behind the scenes, 'Live For The Night' benefits from the expertise of Jan Lundkvist, who mixed the track. Lundkvist is known for his work with notable Swedish artists such as Lustans Lakejer, Webstrarna, and Orup. The song's mastering was expertly handled by Johannes Ahlberg at Saintpid Mastering, ensuring that 'Live For The Night' not only meets but sets new standards in the slow disco genre. NEW ENTMT's emergence is a breath of fresh air in the music industry, offering a sound that's both nostalgic and refreshingly new. Tobias Bergholm's journey from rock musician to the mastermind behind NEW ENTMT is a testament to the transformative power of music. As 'Live For The Night' and the rest of the EP make their way into the hearts of listeners around the world, it's clear that NEW ENTMT is not just a musical project but a profound exploration of life's complexities, set to a soundtrack that's equally thought-provoking and irresistibly danceable. Prepare to hit the repeat button, because NEW ENTMT is redefining what it means to groove.