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Kevin Ross - "Look My Way"

Kevin Ross has recently released a new single called "Look My Way", which is the first single from his Midnight Microdose project. This song is a celebration of classic R&B music, with undertones inspired by the early recordings of The Jackson 5. It tells the story of falling in love from afar and doing everything possible to get her attention, with the chorus repeating the lyrics "I gotta make you look my way". The silky background vocals and dreamy rhythmics complement Ross' passionate and poised performance, making it a musical celebration of iconic influences through a smooth and modern lens.

Kevin Ross is an independent R&B artist who has achieved significant success in the industry. His recent single "Sweet Release" reached the Top 10 on the Billboard Adult R&B Airplay Chart, and he broke the record as the longest #1 requested song on Sirius XM's Heart & Soul. He is a songwriter, producer, singer, performer, and the creator of his own music label, Art Society Music Group (ASMG). He has more than 100 million streams across platforms, and his work has been nominated for awards such as the Soul Train Music Awards, NAACP Image Awards, and iHeart Radio Music Awards. Ross has collaborated with numerous artists such as Ty Dolla Sign, Ne-Yo, Nicki Minaj, Lil Wayne, Trey Songz, T.I., Tank, Lecrae, and Toni Braxton, to name a few.

Kevin Ross has elevated R&B through eloquent songcraft, rich sonic architecture, and standout vocals. He launched his career in 2016 and has risen to the forefront of the culture with over 100 million streams and counting. He has had #1 Billboard entries on the Adult R&B Songs Chart and countless sold-out shows. Ross has built a solo discography highlighted by The Awakening [2017], Drive EP [2017], and Audacity Vol. 1-2 [2020]. From the latter, "God Is A Genius" generated over 15 million streams and counting. He also toured alongside legends Babyface, KEM & Maxwell, in addition to picking up nominations at the Soul Train Music Awards, NAACP Image Awards, and iHeart Radio Music Awards.

In 2019, Kevin Ross founded Art Society Music Group, which is the home for all of his releases. With Kevin at the helm, 2021's Drive 2 [ASMG/Empire] represented another achievement. It bowed at #1 on the iTunes Top R&B/Soul Albums Chart, while "Looking For Love" vaulted onto the Top 10 of the Billboard Adult R&B Radio Play Chart. Ross is continuing to forge ahead with more music in 2023 under Art Society Music Group (ASMG).

In conclusion, "Look My Way" is an excellent example of Kevin Ross' exceptional talent and his passion for creating standout R&B music. With his silky smooth vocals and inspired songwriting, he is a shining example of what independent artists can achieve in the music industry. We look forward to hearing more of his music in the future.


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